Forging Our Story

A little about US


Breaking Personal Records started as a passion project fueled by a love for capturing unforgettable moments. Wilmer, the owner and founder, began by taking photos of his friends at powerlifting meets, simply wanting to highlight their hard work and dedication. What started as a small gesture quickly gained traction as the demand for his photos grew, transforming his passion into a thriving business.


Today, Breakingprs is more than just a media company – it’s a team dedicated to making every event memorable. We believe in empowering athletes to forge their own stories, and we’re here to capture those stories with authenticity and heart. Whether it’s a personal best on the platform or the energy of a packed event, we’re committed to showcasing the strength, determination, and individuality of every athlete we work with.

Our Pillars


01.


Authenticity


Capturing raw, unfiltered moments that showcase the dedication, emotion, and triumph of every athlete.




02.


Storytelling


Highlighting the unique journey of every lifter and event, because every story deserves to be told and celebrated.



03.


Innovation


Pushing creative boundaries to deliver unique and memorable media that stands out and inspires.



04.


Community


Supporting the strength sports community by collaborating with athletes, organizers, and fans to bring their vision to life.